What We Think

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AI Doesn’t Know Your Data is Garbage

June 19, 2026

There’s no denying that artificial intelligence is the belle of the ball, well, the belle of ALL the balls. Apparently, it is going to make your (insert buzzword here) a world-class growth engine that will (insert another buzzword-heavy phrase here). But there is a dirty little secret that affects every organization – particularly large enterprises. […]

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Colleagues discussing data shown on a laptop screen

AI FOMO Is Burning Your Budget. It Doesn’t Have to.

June 5, 2026

We get it. Every company on the planet is asking itself and its partners what it can do with Artificial Intelligence. We get asked the question constantly. No one likes the answer: “Well, it depends.” Unfortunately, it’s correct. Organizations cannot keep spending on AI like this without expecting a revolt, at best. The question is […]

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Computer screen showing a user retention analytics dashboard

Is there a Beast Lurking in Your Tag Management System?

May 29, 2026

Ah, marketing pixels, those simple little JavaScript snippets that your marketing team gives you the night before a new campaign is supposed to launch. The ones that always work perfectly out of the box, never require customization, and always come with a clearly defined retirement date. Exactly those. Not having tight control over those tiny […]

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