What We Think

Your Ads Are Making Promises Your Catalog Can’t Keep

September 9, 2026

I was out shopping for a piece of furniture recently. I did some additional searching to have some intel going into different stores. Simple enough search, specific enough item. I got a whole bunch of results returned. Cool. But when I started clicking through, I realized what I got back weren’t really results at all. […]

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Just Because It Looks Like a UI Doesn’t Mean It Is One.

August 21, 2026

Something is afoot in the world of User Experience right now, and it’s not good. It’s become readily apparent that the U in UI/UX is being cast aside. I’m seeing it constantly. So many updated mobile apps now feature core navigation that’s been segmented and hidden behind incoherent icons scattered across the screen where users […]

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Business team discussing strategy around a conference table

Have You Done This Before?

July 29, 2026

Have you done this before? It’s one of the first questions clients ask during a technology selection process. And it’s a fair question. While the answer is usually yes, it’s not really true, is it? We may have implemented X solution for an organization in Y industry, but does that really mean as much as the client thinks it does? Experience matters. Just not […]

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Two colleagues discussing work at a laptop

This Isn’t the Internet I Envisioned

July 29, 2026

I lost an old friend recently. I’m not going to share any additional information about the circumstances to avoid giving clues to their identity, because they were well known in certain circles, and their family has been through enough. We rarely suffer from bad intentions or actors. However, we do frequently suffer from the inadvertent […]

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Business team discussing strategy around a conference table

Comparing Yourself to Your Competition Won’t Drive Innovation

July 10, 2026

One of the first questions asked in almost every strategy workshop is, “Who are our competitors?” It’s a logical place to start. Understanding the competitive landscape is essential when evaluating products, pricing, positioning, and market share. But it’s not always the right question when you’re designing a process. It doesn’t go nearly far enough, and it’s a mistake to stop there.    The organizations that create the greatest competitive advantage won’t be the […]

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Person viewing a Join Us recruitment screen while drinking coffee

There’s Something a Magic Quadrant Won’t Tell You

June 26, 2026

Ah, the excitement of a greenfield project. It’s almost like the smell of Spring when everything is just about in bloom, and there’s the promise of life begun anew. Your team has a pretty good idea of the business goals; they’re researching best-of-breed solutions to achieve them and looking forward to learning new technologies. It’s […]

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Dual computer monitors displaying code on a dark, red-lit desk

AI Doesn’t Know Your Data is Garbage

June 19, 2026

There’s no denying that artificial intelligence is the belle of the ball, well, the belle of ALL the balls. Apparently, it is going to make your (insert buzzword here) a world-class growth engine that will (insert another buzzword-heavy phrase here). But there is a dirty little secret that affects every organization – particularly large enterprises. […]

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Colleagues discussing data shown on a laptop screen

AI FOMO Is Burning Your Budget. It Doesn’t Have to.

June 5, 2026

We get it. Every company on the planet is asking itself and its partners what it can do with Artificial Intelligence. We get asked the question constantly. No one likes the answer: “Well, it depends.” Unfortunately, it’s correct. Organizations cannot keep spending on AI like this without expecting a revolt, at best. The question is […]

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